Social Media Optimization (SMO) Plan

Why Try Social Media Optimization (SMO)?

Social Media Optimization (SMO) is a cost-effective strategy for small businesses who rely on social media to help generate additional traffic to their sites.

Optimizing social profiles helps to set businesses further apart from competitors by making profiles more personalized (branded) and professional looking. Plus, if you’re aware of the many features the different channels (currently) have, it can help you to improve customer service, obtain more reviews and make your company easier to find!

Social + SEO

Did you know that social media can have a positive impact on SEO? Take note that doesn’t affect SEO directly because search engines cannot directly track data on profiles (social media networks aren’t generally open source). However, search engines can track where traffic to your site is coming from which can have an impact on SEO and website rankings over time.

Common Social Media Snafus

An obvious benefit of social media marketing is that it increases your ability to reach (new) potential customers. However, not utilizing social platforms to their full capacity isn’t only doing your company a disservice, but it makes a brand look messy! For example, if you don’t have the proper information readily available on your profile and the settings are wrong, then there’s probably a (huge) chance that you’re not reaching the ideal demographic.

Here’s another way to think about it: Do you get a lot of followers from different sectors that you haven’t targeted?

A common reason this happens is that info gets omitted when initially setting up a page and then as the platforms update, the setting locations change.

Another situation is when a company sets up a business group vs. a business page and mistakes it as a business profile (page). They are vastly different from one another. Especially the settings.

Social Media Optimization (SMO) Package | UGH! Media, LLC

Social Media Optimization Plan | (SMO) Package

So how can UGH! Media help with your social media plan? Overall, we improve social media platforms by ensuring that the correct info is in all of the right places and that other critical stuff isn’t left out. We’ll also help you stay updated on social media platform changes and help tailor your profiles to a preferred audience. Plus, we can give you advice on which social network to choose for your business if you feel like you’re on the wrong network.

Optimizing also includes proper photo sizing, wording and connecting social profiles to a website. (Don’t have a website? Let us know!) Now, most companies have the ability to do this themselves, especially if they have experience in social media management. However, many small business owners lack the extra time to learn the ins and outs of each platform and by not doing that, they end up having a difficult time figuring out what works best…because they don’t have the extra time to learn the ins and outs of each platform and by not doing that, then end up…. If you’re a small biz owner, you get the drift!

As with any campaign, it takes a bit of time to see measurable results. Furthermore, just optimizing your site and then obsessively checking analytics daily is not only a waste of time but it can be extremely discouraging! At UGH! Media we track, update and keep optimizing for you. We’ll even send you a quick weekly update!

Since results show over time and to give you the best results and experience, we offer quarterly and yearly plans and not a month-to-month plan.

Quarterly SMO Package (1-2 social platforms)

  • Weekly progress updates based on goals/KPIs
  • Monthly progress report
  • Image Optimization
  • Info editing
  • Settings adjustments (profile, website connections, other social platforms)

Yearly SMO Package (3-5 social platforms)

  • Weekly progress updates based on goals/KPIs
  • Monthly progress report
  • Quarterly progress report
  • Bi-annual progress report
  • Annual progress report
  • Image Optimization
  • Info editing
  • Settings adjustments (profile, website connections, other social platforms)